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In March 2012, Amazon acquired Kiva Systems, a company specializing in robotic automation for warehouses. This purchase aimed to enhance Amazon’s fulfillment centers with advanced robotics, improving efficiency and speed in order processing and delivery, ultimately boosting Amazon’s capability to handle larger volumes of orders.
In 2012, Amazon bought Goodreads, a popular book recommendation site. This purchase aimed to connect Goodreads’ large community of readers with Amazon’s book store, making it easier for users to find, recommend, and buy books worldwide.
Amazon’s launch in India in June 2013, marked a transformative step in e-commerce, offering vast product selections and competitive pricing. With localized services like Amazon Prime and innovations offered to Indian consumers, it revolutionized online shopping, enhancing convenience and accessibility nationwide.
Amazon’s $13.7 billion purchase of Whole Foods in 2017 merged Amazon’s tech and supply chain with Whole Food’s organic products. This move aimed to enhance its grocery delivery and challenge competitors. Post-merger changes included price cuts and Amazon Prime’s addition improving customer experience. This strategic move changed retail by combining online and offline shopping, showcasing Amazon’s ambition to innovate and lead the industry.
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