Snaps Up AI Shopping Startup GrokStyle
In February 2019, Facebook acquired GrokStyle, an AI shopping startup specializing in visual search technology. This acquisition aimed to enhance Facebook’s e-commerce capabilities by including GrokStyle’s advanced image recognition tools, improving product discovery and shopping experiences for users across its platforms.
Buys Vidpresso’s Team
In August 2018, Facebook acquired Vidpresso’s team, a startup specializing in interactive video technology. This acquisition aimed to enhance Facebook’s live streaming capabilities by integrating Vidpresso’s tools for creating interactive broadcasts, improving engagement and user interaction during live videos on the platform.
Facebook Acquires Redkix
In July 2018, Facebook takeover Redkix, an email productivity startup to integrate Redkix’s collaboration tools into Workplace by Facebook, enhancing team communication and productivity features. It enhances Facebook’s range of workplace solutions, facilitating seamless collaboration among professionals globally.
Facebook Acquires Confirm.io
In January 2018, Facebook bought Confirm.io, a startup specializing in ID verification technology. This helped Facebook to enhance its security measures by integrating advanced ID authentication, improving user trust and safety on the platform. It also strengthened Facebook’s ability to verify identities accurately.
Acquires Social Media App tbh
In October 2017, Facebook acquired tbh, a social media app focused on positive feedback and anonymous polling because they wanted to attract a younger audience and integrate tbh’s encouraging and engaging features to enhance Facebook’s overall user experience and appeal.
Ozlo, Facebook Bought An AI Startup
In July 2017, Facebook bought Ozlo, an AI startup specializing in understanding text-based conversations. This aimed to enhance Facebook’s artificial intelligence capabilities, improving its virtual assistants and chatbots to offer more accurate and context-aware interactions for users.
Facebook Acquires Video Filter Aapp MSQRD
In March 2016, Facebook acquired MSQRD, a video filter app known for its animated face filters. By this MSQRD’s technology was merged into Facebook’s platform, enhancing its video and photo capabilities to offer more engaging and interactive content for users.
Facebook Buys And Shuts Down Shopping Site TheFind
In March 2015, Facebook bought and shut down TheFind, a shopping search engine to enhance Facebook’s advertising platform by including TheFind’s technology, improving ad targeting and personalized shopping experiences for users on the social media platform.
Acquires Oculus VR
In March 2014, Facebook acquired Oculus VR for $2 billion. This acquisition aimed to pioneer virtual reality technology, integrating Oculus’s innovative VR platform to enhance immersive experiences and expand Facebook’s presence in the emerging VR market.
Acquires Whatsapp
In February 2014, Facebook acquired WhatsApp for $19 billion. This helped to expand Facebook’s reach in mobile messaging, integrating WhatsApp’s extensive global user base and secure messaging platform to enhance communication services and connectivity for users worldwide.
