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COMPANY HISTORY
Amazon’s $13.7 billion purchase of Whole Foods in 2017 merged Amazon’s tech and supply chain with Whole Food’s organic products. This move aimed to enhance its grocery delivery and challenge competitors. Post-merger changes included price cuts and Amazon Prime’s addition improving customer experience. This strategic move changed retail by combining online and offline shopping, showcasing Amazon’s ambition to innovate and lead the industry.
Amazon’s launch in India in June 2013, marked a transformative step in e-commerce, offering vast product selections and competitive pricing. With localized services like Amazon Prime and innovations offered to Indian consumers, it revolutionized online shopping, enhancing convenience and accessibility nationwide.
In 2012, Amazon bought Goodreads, a popular book recommendation site. This purchase aimed to connect Goodreads’ large community of readers with Amazon’s book store, making it easier for users to find, recommend, and buy books worldwide.
In March 2012, Amazon acquired Kiva Systems, a company specializing in robotic automation for warehouses. This purchase aimed to enhance Amazon’s fulfillment centers with advanced robotics, improving efficiency and speed in order processing and delivery, ultimately boosting Amazon’s capability to handle larger volumes of orders.
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In August 1998, Google created its first Doodle, featuring a stick figure behind the second “o” of the logo to indicate the founders’ attendance at the Burning Man Festival. This playful alteration marked the beginning of Google’s tradition of celebrating events and anniversaries with unique Doodles.
Google was officially founded on September 4, 1998, by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Initially operating from a garage, Google rapidly evolved into the world’s leading search engine, transforming the way people access information online.
Launched in 2000, Google AdWords revolutionized online advertising by offering a pay-per-click model.
- Enabled businesses to target ads based on specific keywords and demographics.
- Provided detailed analytics and performance metrics to optimize advertising campaigns effectively.
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Amazon, founded by Jeff Bezos in July 1994, started as an online bookstore. It quickly expanded into a global e-commerce giant, offering a vast range of products and services, including cloud computing, digital streaming, and artificial intelligence, revolutionizing the retail industry.
In 1998, Amazon acquired IMDb, the Internet Movie Database, enhancing its media resources. IMDb provides a wide range of information on movies, TV shows, and celebrities, becoming a crucial component of Amazon’s digital offerings, supporting its goal to enrich entertainment content and customer engagement.
Amazon acquired the smart assistant Alexa, integrating advanced voice recognition technology into its network. Alexa powers devices like the Echo, enabling users to control smart home gadgets, play music, and get information through voice commands, revolutionizing home automation and convenience.
In August 2007, Amazon announced Amazon Fresh Pickup, a service allowing customers to order groceries online and pick them up from designated locations. This service aims to combine the convenience of online shopping with the quickness of local pickup, enhancing the grocery shopping experience.
Amazon Prime offers members benefits like two-day free shipping, access to streaming services (Prime Video and Music), exclusive deals, and more. Launched in 2007, it enhances shopping and entertainment experiences with fast delivery, a vast content library, and additional perks.
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