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COMPANY HISTORY
In October 2017, Facebook acquired tbh, a social media app focused on positive feedback and anonymous polling because they wanted to attract a younger audience and integrate tbh’s encouraging and engaging features to enhance Facebook’s overall user experience and appeal.
In January 2018, Facebook bought Confirm.io, a startup specializing in ID verification technology. This helped Facebook to enhance its security measures by integrating advanced ID authentication, improving user trust and safety on the platform. It also strengthened Facebook’s ability to verify identities accurately.
In July 2018, Facebook takeover Redkix, an email productivity startup to integrate Redkix’s collaboration tools into Workplace by Facebook, enhancing team communication and productivity features. It enhances Facebook’s range of workplace solutions, facilitating seamless collaboration among professionals globally.
In August 2018, Facebook acquired Vidpresso’s team, a startup specializing in interactive video technology. This acquisition aimed to enhance Facebook’s live streaming capabilities by integrating Vidpresso’s tools for creating interactive broadcasts, improving engagement and user interaction during live videos on the platform.
In February 2019, Facebook acquired GrokStyle, an AI shopping startup specializing in visual search technology. This acquisition aimed to enhance Facebook’s e-commerce capabilities by including GrokStyle’s advanced image recognition tools, improving product discovery and shopping experiences for users across its platforms.
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