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In June 2012, Facebook acquired Face.com for $55-60 million. Face.com specializes in facial recognition technology, which Facebook aimed to integrate to enhance photo tagging features, improve user experience, and improve its technological capabilities in image recognition and analysis.

In May 2012, Facebook acquired Lightbox, a mobile photo-sharing startup. This acquisition was aimed at adding Lightbox's technology and talent to enhance Facebook's photo-sharing capabilities on mobile devices, improving user experience and engagement with visual content.

In April 2012, Facebook acquired Tagtile, a mobile loyalty startup. This step aimed to boost Facebook's mobile engagement strategy by integrating Tagtile's loyalty program technology, enhancing user interaction and preservation through personalized marketing and rewards.

In April 2012, Facebook acquired Instagram, a popular app, for approximately $1 billion. This strategic move aimed to enhance Facebook's social media dominance by integrating Instagram's visual content-sharing capabilities and expanding its user base and features.

In November 2010, Facebook purchased the domain FB.com for $8.5 million. This acquisition streamlined access to its platform, simplifying user interaction and strengthening its brand identity with a shorter, more memorable domain name.