Facebook Scoops Up Face.com For $55-60M
In June 2012, Facebook acquired Face.com for $55-60 million. Face.com specializes in facial recognition technology, which Facebook aimed to integrate to enhance photo tagging features, improve user experience, and improve its technological capabilities in image recognition and analysis.
Facebook Acquires Mobile Photo Sharing Startup Lightbox
In May 2012, Facebook acquired Lightbox, a mobile photo-sharing startup. This acquisition was aimed at adding Lightbox’s technology and talent to enhance Facebook’s photo-sharing capabilities on mobile devices, improving user experience and engagement with visual content.
Facebook Acquires Mobile Loyalty Startup Tagtile
In April 2012, Facebook acquired Tagtile, a mobile loyalty startup. This step aimed to boost Facebook’s mobile engagement strategy by integrating Tagtile’s loyalty program technology, enhancing user interaction and preservation through personalized marketing and rewards.
Acquires Instagram
In April 2012, Facebook acquired Instagram, a popular app, for approximately $1 billion. This strategic move aimed to enhance Facebook’s social media dominance by integrating Instagram’s visual content-sharing capabilities and expanding its user base and features.
Purchased FB.com Domain – $8.5 Million
In November 2010, Facebook purchased the domain FB.com for $8.5 million. This acquisition streamlined access to its platform, simplifying user interaction and strengthening its brand identity with a shorter, more memorable domain name.
Facebook Acquires Travel Recommendation Site Nextstop
In July 2010, Facebook acquired Nextstop, a travel recommendation site. This takeover aimed to integrate Nextstop’s community-driven travel tips and advice into Facebook’s platform, enhancing user engagement and providing personalized travel recommendations to its vast user base.
Facebook Acquires Friendfeed
In August 2009, Facebook acquired FriendFeed, a real-time feed complier and social media platform. This purchase aimed to enhance Facebook’s news feed and real-time updating capabilities, integrating FriendFeed’s technology and talent to improve user experience and engagement.
ConnectU Settlement – Facebook Paid $65M
Facebook settled with ConnectU in June 2008, paying $65 million to resolve a legal dispute. This settlement ended legal proceedings over allegations of idea theft and intellectual property, allowing Facebook to focus on its growth and development without legal distractions.
Acquires Facebook.com Domain Name
In August 2005, Facebook bought the domain name Facebook.com, making it easier for people to find and use the website. This helped Facebook become more well-known and easier to use as it became a popular social networking site worldwide.
“The Facebook” Launched By Mark Zuckerberg
“Facebook,” launched by Mark Zuckerberg in February 2004, initially connected Harvard University students. It evolved into a global social media platform, facilitating user interaction, content sharing, and networking on a remarkable scale, fundamentally reshaping online communication and social dynamics.
