Zoom-In Animation

2004
8 February

Snaps Up AI Shopping Startup GrokStyle

An AI-powered visual search startup. Its technology allows users to take photos of furniture or clothing and find similar items online. This was integrated into Facebook Marketplace and Instagram to bolster AI-driven shopping.

13 August

Buys Vidpresso’s Team

A video startup focused on interactive social streaming. Facebook “acqui-hired” the team to bring professional-grade interactive features (like polls and on-screen graphics) to Facebook Live for broadcasters and creators.

26 September

Facebook Acquires Redkix

An Israeli startup that combined email with team messaging. The team and technology were folded into Workplace by Facebook to help the enterprise platform better compete with Slack and Microsoft Teams.

23 October

Facebook Acquires Confirm.io

A startup specializing in government ID verification via mobile. Facebook acquired them to improve account security and help verify identities for users who are locked out of their accounts or to flag fake profiles.

16 November

Acquires Social Media App tbh

A viral anonymous polling app popular with teens that focused on positive feedback. Facebook bought it to regain traction with younger demographics, though the app was eventually shut down in 2018 due to low usage.

19 December

Ozlo, Facebook Bought An AI Startup

An AI startup that built a “knowledge graph” of 2 billion entities to understand real-world nuances in text. The acquisition was designed to make the M virtual assistant in Messenger more context-aware and conversational.

Zoom-out Animation

2004
8 February

Snaps Up AI Shopping Startup GrokStyle

An AI-powered visual search startup. Its technology allows users to take photos of furniture or clothing and find similar items online. This was integrated into Facebook Marketplace and Instagram to bolster AI-driven shopping.

13 August

Buys Vidpresso’s Team

A video startup focused on interactive social streaming. Facebook “acqui-hired” the team to bring professional-grade interactive features (like polls and on-screen graphics) to Facebook Live for broadcasters and creators.

26 September

Facebook Acquires Redkix

An Israeli startup that combined email with team messaging. The team and technology were folded into Workplace by Facebook to help the enterprise platform better compete with Slack and Microsoft Teams.

23 October

Facebook Acquires Confirm.io

A startup specializing in government ID verification via mobile. Facebook acquired them to improve account security and help verify identities for users who are locked out of their accounts or to flag fake profiles.

16 November

Acquires Social Media App tbh

A viral anonymous polling app popular with teens that focused on positive feedback. Facebook bought it to regain traction with younger demographics, though the app was eventually shut down in 2018 due to low usage.

19 December

Ozlo, Facebook Bought An AI Startup

An AI startup that built a “knowledge graph” of 2 billion entities to understand real-world nuances in text. The acquisition was designed to make the M virtual assistant in Messenger more context-aware and conversational.

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