--- title: "Animation Effects" url: https://cooltimeline.com/demo/animation-effects-timeline/ date: 2025-11-10 modified: 2026-09-21 lang: en author: "cpsatinder" description: "Animation Effects Add 10+ On-Scroll Animation Effects in Timeline Add 10+ on-scroll animation effects to your timeline, and you can also add timeline in page builders like Divi and Elementor..." image: https://cooltimeline.com/wp-content/uploads/2025/12/Animation_Effects.jpg word_count: 111 --- # Animation Effects **Animation Effects ** # Add 10+ On-Scroll Animation Effects in Timeline Add 10+ on-scroll animation effects to your timeline, and you can also [add timeline in page builders](https://cooltimeline.com/doc/create-timeline-in-page-builders/) like Divi and Elementor for a dynamic layout. ![cool-timeline](https://cooltimeline.com/wp-content/uploads/2025/10/icon-cool-timeline-150x150.png) ### Cool Timeline Pro [ ASC/DESC ](/demo/order-asc-desc-timeline/) [ Navigation ](/demo/scrolling-navigation-timeline/) [ Animation ](/demo/animation-effects-timeline/) [ Load More ](/demo/ajax-load-more-or-pagination/) [ Category ](/demo/category-filters-timeline/) [ Buy Plugin ](/plugin/cool-timeline-pro/#pricing) Zoom-out Zoom-in #### Zoom-out Animation 2012March 19 [Acquires Kiva Systems](https://cooltimeline.com/timeline/acquires-kiva-systems/)[![Acquires Kiva Systems](https://cooltimeline.com/wp-content/uploads/2019/08/amazon-10.png)](https://cooltimeline.com/wp-content/uploads/2019/08/amazon-10.png)In March 2012, Amazon acquired Kiva Systems, a company specializing in robotic automation for warehouses. This purchase aimed to enhance Amazon’s fulfillment centers with advanced robotics, improving efficiency and speed in order processing and delivery, ultimately boosting Amazon’s capability to handle larger volumes of orders. July 01 [Acquires GoodRead](https://cooltimeline.com/timeline/acquires-goodread/)[![Acquires GoodRead](https://cooltimeline.com/wp-content/uploads/2019/08/amazon-11.png)](https://cooltimeline.com/wp-content/uploads/2019/08/amazon-11.png)In 2012, Amazon bought Goodreads, a popular book recommendation site. This purchase aimed to connect Goodreads’ large community of readers with Amazon’s book store, making it easier for users to find, recommend, and buy books worldwide. 2013June 05 [Launches in India](https://cooltimeline.com/timeline/launches-in-india/)[![Launches in India](https://cooltimeline.com/wp-content/uploads/2021/08/amazon-12.png)](https://cooltimeline.com/wp-content/uploads/2021/08/amazon-12.png)Amazon’s launch in India in June 2013, marked a transformative step in e-commerce, offering vast product selections and competitive pricing. With localized services like Amazon Prime and innovations offered to Indian consumers, it revolutionized online shopping, enhancing convenience and accessibility nationwide. 2017August 28 [Acquires Whole Foods](https://cooltimeline.com/timeline/acquires-whole-foods/)[![Acquires Whole Foods](https://cooltimeline.com/wp-content/uploads/2021/08/amazon-13.png)](https://cooltimeline.com/wp-content/uploads/2021/08/amazon-13.png)Amazon’s $13.7 billion purchase of Whole Foods in 2017 merged Amazon’s tech and supply chain with Whole Food’s organic products. This move aimed to enhance its grocery delivery and challenge competitors. Post-merger changes included price cuts and Amazon Prime’s addition improving customer experience. This strategic move changed retail by combining online and offline shopping, showcasing Amazon’s ambition to innovate and lead the industry. Page 3 of 3 [**](https://cooltimeline.com/demo/animation-effects-timeline/page/2/) [1](https://cooltimeline.com/demo/animation-effects-timeline/page/1/) [2](https://cooltimeline.com/demo/animation-effects-timeline/page/2/) 3 **Shortcode** (Above timeline uses this shortcode) :- ` [[cool-timeline layout="default" designs="design-4" skin="default" category="timeline-stories" show-posts="4" order="ASC" icons="icon" animations="zoom-out" date-format="F d" story-content="full"]] ` #### Zoom-in Animation 2012May 15 [Facebook Acquires Mobile Photo Sharing Startup Lightbox](https://cooltimeline.com/timeline/facebook-acquires-mobile-photo-sharing-startup-lightbox/)[![Facebook Acquires Mobile Photo Sharing Startup Lightbox](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-9.png)](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-9.png)In May 2012, Facebook acquired Lightbox, a mobile photo-sharing startup. This acquisition was aimed at adding Lightbox’s technology and talent to enhance Facebook’s photo-sharing capabilities on mobile devices, improving user experience and engagement with visual content. June 18 [Facebook Scoops Up Face.com For $55-60M](https://cooltimeline.com/timeline/facebook-scoops-up-face-com-for-55-60m/)[![Facebook Scoops Up Face.com For $55-60M](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-10.png)](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-10.png)In June 2012, Facebook acquired Face.com for $55-60 million. Face.com specializes in facial recognition technology, which Facebook aimed to integrate to enhance photo tagging features, improve user experience, and improve its technological capabilities in image recognition and analysis. 2014February 19 [Acquires Whatsapp](https://cooltimeline.com/timeline/acquires-whatsapp/)[![Acquires Whatsapp](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-11.png)](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-11.png)In February 2014, Facebook acquired WhatsApp for $19 billion. This helped to expand Facebook’s reach in mobile messaging, integrating WhatsApp’s extensive global user base and secure messaging platform to enhance communication services and connectivity for users worldwide. March 25 [Acquires Oculus VR](https://cooltimeline.com/timeline/acquires-oculus-vr/)[![Acquires Oculus VR](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-12.png)](https://cooltimeline.com/wp-content/uploads/2021/08/facebook-12.png)In March 2014, Facebook acquired Oculus VR for $2 billion. This acquisition aimed to pioneer virtual reality technology, integrating Oculus’s innovative VR platform to enhance immersive experiences and expand Facebook’s presence in the emerging VR market. Page 3 of 5 [**](https://cooltimeline.com/demo/animation-effects-timeline/page/2/) [1](https://cooltimeline.com/demo/animation-effects-timeline/page/1/) [2](https://cooltimeline.com/demo/animation-effects-timeline/page/2/) 3 [4](https://cooltimeline.com/demo/animation-effects-timeline/page/4/) [5](https://cooltimeline.com/demo/animation-effects-timeline/page/5/) [**](https://cooltimeline.com/demo/animation-effects-timeline/page/4/) **Shortcode** (Above timeline uses this shortcode) :- ` [[cool-timeline layout="default" designs="design-4" skin="light" category="timeline-stories" show-posts="4" order="ASC" icons="icon" animations="zoom-in" date-format="F d" story-content="full"]] `